Neha Deodhar

LinkedIn Bans Apollo.io: Why Personalization is Now the #1 Lever

One of the biggest news last week was LinkedIn's crackdown on lead generation platforms like Apollo.io and Seamless.ai. But, let’s be honest - mass cold outreach has been on its way out for a while. LinkedIn just made it official by banning Apollo.io. If

Why Personalization Matters - And Why It's So Hard to Get Right

Website is the backbone of marketing and the centerpiece of your business, yet it’s stuck in the past. A recent Webflow research report found that 91% of companies say that their website drives more revenue than any other marketing channel. Yet, websites remain static and impersonal for most visitors.